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Communicators need to be “in the know”
Originally Published on CUinsight.com, a credit union and financial news media site. Every morning I read the local paper, and go online to check national news sources and social media sites. I like to...
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Storytelling: Great PR
Originally published on CUinsight.com, a credit union and financial news media site. Although this is geared toward how credit unions can use storytelling as an outreach tactic, any organization can...
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Two Things Marketers Can Learn From the 2013 Superbowl
Originally written for credit union marketers and posted on the Kansas Credit Union Association’s website, but any small business, nonprofit or other small organization could use these tips. Super Bowl...
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Credit Unions are High Profile in New York. Are They in Your Town?
Although this post is geared towards credit unions, the point is that when there is a national push, or national news related to our brand or product, use it as a catalyst to increase awareness...
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What’s in Your Communications Disaster Kit?
Originally written for posting on the Kansas Credit Union Association website. Severe weather is upon us, and we have all heard the importance of having a personal severe weather kit with water,...
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Integrating your paid, earned and owned media
You may have heard of paid and earned media, but owned media is relatively new. It encompasses social media posts, original content pushed out by your company and even photographs and other images....
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Back to Basics: Six Proofreading Tips
Often, PR pros and marketers are running around in six different directions and the last thing we have time for is to sit down and proof…an advertisement, press release, letter, marketing piece, blog...
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TIP CUP: Is Your News Newsworthy?
Originally published on CUinsight.com. Last month, ABC News Correspondent Elisabeth Leamy spoke to Credit Union League and Association communicators about media relations and the elements of a good...
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Solid writing still important, despite new communications tools
Originally post on CUinsight.com The rise of Ron Burgundy in Anchorman 2: The Legend Continues reminds me of a toolkit I have tucked away in my office. It’s a media relations guide. From 1983. Although...
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The Credit Union Difference: More Showing, Less Telling
Originally published on CUinsight.com. In this digital age, sometimes we forget about plain old traditional marketing. We’re too busy investigating the “did not exist 10 years ago” marketing like...
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Industry Jargon
This article made me laugh: Marketing jargon translated for normal people (iMedia). Every industry has its own set of jargon. And the only people who really understand what they mean are the people who...
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Stop Reinventing The Wheel and Other Advice for Marketers
I was recently included in this Financial Brand post: What Financial Marketers Should Stop Doing Now. Here is my advice: Stop reinventing the wheel. See a cool idea? Take the basics, eliminate what you...
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#Bashtag
Of course. A brand creates a hashtag, and instead of creating a fun, inspiring, nice way to promote itself, the Twittersphere overtakes it and the sentiment turns negative. Welcome to the bashtag. Both...
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IKEA and TSA Instagram Accounts
I’ve come across two brand Instagram accounts worth noting. IKEA (the furniture store) is using it in a new way, and the TSA (Transportation Security Administration) posts photos of what they have...
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Awards Can Build Your Credibility
Tis the season. No, not that season. Awards season. This year, I’ve entered more projects than ever before. Not because I’ve done some super awesome things, but because it’s a validation of what you...
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Step away from the stock photography
Originally published on CUinsight.com It’s no secret that images sell. A great photo can make your marketing piece and a vivid website image will draw in visitors. On the flip side, bad graphics can...
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Superbowl 2015: #HelloFuture, #BestBuds, #RealStrength, #RunLikeAGirl…#win
Either I’m getting older and harder to impress, or the Super Bowl commercials just aren’t what they used to be. Maybe we all have such high expectations of being entertained that nothing less than...
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Movie trailers are so 2013
Adweek reports that Vince Vaughn and his costars of #UnfinishedBusiness posed for goofy #StarStock photos to help promote their movie. It's fun to see publicists trying new ways to promote movies.
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Groupon: Social Media Superstar
This is social media done right. Groupon listed a “banana bunker” product on their website. It is a protective case for a banana. I’m not endorsing the product, because come on…really? Just by looking...
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3.5 Tools for Busy Communicators
A version of this first appeared on CUinsight.com. I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three (plus a half more) of my...
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